Three tried-and-true design techniques to increase your shop’s clientele.
Even in the digital-first world of today, a brick-and-mortar store can be a great way to grow your small business. As a tangible touch point for consumers, a retail space is the backbone of offline commerce, and, when designed effectively, can help you attract new customers. A visually appealing storefront will draw eyes, bring people in the door, and tell customers what you sell and what your brand is. A consciously designed interior will inspire customers to explore and make purchases.
I’m an Interior Designer specializing in retail spaces for small businesses. I help business owners realize a part of their dream, building beautiful spaces that inspire sales. Good design can turn browsers into buyers, and watching my clients grow their local businesses into International brands is a thrill.
As online shopping and shipping get simpler and simpler, some businesses ignore their in-house brand in favour of an exclusively online presence. But there’s really no substitute for a storefront, and these design tips will help you grow your in-person sales.
Read the full article here.
Sharing how independent retailers can entice customers to shop at their stores over big-box retailers and merchants.
In the world of retail, the art of storytelling through visual merchandising is a powerful tool, especially during the festive Holiday season. This creative approach can be the key to engaging your customers in your store and allowing them to connect with your brand and create lasting holiday memories.
As soon as the holidays are over, it’s time for retailers to shift their focus toward the vibrant seasons of spring and summer. Preparing your store for these warmer months not only helps create a refreshing and inviting atmosphere but also enhances your customers’ shopping experience.
White may seem like an easy choice when it comes to paint, but there’s actually a lot of different shades out there. Having trouble deciding which one will elevate your space? We spoke to nine Canadian interior designers to get the low-down on their go-to white hue. (Spoiler alert: Benjamin Moore comes up on top!)
Even in the digital-first world of today, a brick-and-mortar store can be a great way to grow your small business. As a tangible touch point for consumers, a retail space is the backbone of offline commerce, and, when designed effectively, can help you attract new customers.
